Digital Marketing Strategy

 What is Digital Marketing Strategy?

• Why do you have the business you have?

• What are you trying to achieve with your business in the next 12 months, 5 years 10 years?

• What part will your digital marketing activities play in your business goals?

These and a hundred more questions are probably swirling around in your head - running a business for yourself is full-on and it can be hard to take that step back and look at the bigger picture. Getting caught up in the day-to-day running of your business is very normal. If you feel like your constantly going around in circles and staring at a blank page or the flickering cursor on your computer then perhaps it’s time to get an external view of your business, some impartial advice and a plan that you can refer back to so that your business keeps moving in the direction you want.

Digital strategy involves looking at how your business can make the most of the digital environment to reach more customers, offer a better customer experience and compete with the big players in your industry.

Digital is everywhere, your business’s ability to use this in a strategic way will enable you to continue to grow.

How often do you take a look at a business’s website or a Facebook page before making contact with them If you’re like the majority of us today, it would be pretty much every time you consider interacting with a business. Have you booked a restaurant recently without checking out their reviews? What about booking a holiday or buying that new computer. We all rely on the digital environment to provide us with information about the products or services we are interested in. We want to be informed and have an understanding of what is available before we make that call, send that email enquiry or make that purchase.

Let’s get together for a coffee or remotely via Zoom and work out how to use the digital environment to take your business to the next level. Having a digital marketing strategy and implementation plan will ensure that digital marketing in your business receives the resources it needs to be successful.

I’ll look at:

• Current business operations and goals

• Analysis of your current digital position

• Analysis of your competitor’s digital activities

• Who your customers are and what needs they want your business to satisfy

• Identify the opportunities for your business

I’ll then develop an action plan to make the most of the identified opportunities. Perhaps it's a new website, a targeted email campaign for existing clients, or a social media strategy. With the combination of your passion for your business and my digital marketing expertise, we can achieve fantastic results.

Call me today for a chat and let’s start this journey together.